We hear you. We understand that partnership is more than great products.  

So let’s start a new conversation – a conversation about you – with the ultimate goal of creating true partnership. After all, that’s the essence of the new Goldwell brand – a brand in transformation, guided by our global team of passionate stylists. Now more than ever, everything we do will be dedicated to you and your success

We embrace your passion for beautiful hair. We believe that only together we can reach new heights by achieving creative excellence, outstanding client satisfaction and salon success.

We understand that partnership is more than great products. So let’s start a new conversation – a conversation about you – with the ultimate goal of creating true partnership.

Together, let’s take your salon to the next level of creative excellence, salon client satisfaction and business success. With Goldwell as your partner you’re in the company of peers because we think stylist.

A full portfolio for stunning results. Innovative tools for superior agility. Technical advances that streamline your work. Service concepts that make your salon clients happy.

Following his vision to build a company that exclusively focuses on hairdressers as business partners Erich Dotter develops the first Goldwell product: Goldwell Ideal.